Improving your CTR through clickable headlines is the key to getting more traffic from Google without investing in a big marketing campaign or link-building. Improve Your CTR by Writing Clickable Headlines That’s where the true power of the headline comes in and why it’s a great content strategy for digital marketing. They say that 80 percent of people will read a headline, but only 20 percent will read the rest of the article. If your headlines don’t entice your target audience, your content will go unread.Īccording to the website, there’s an 80/20 rule for headline writing. The wording, length, grammar, and tone of your headlines determine whether a person will click on them or not. If you want more people to read your blog posts or your content, improving your headlines is the first step to increasing your CTR and driving more traffic to your website. But the second reason for the decline in CTR is that many search results have poor headlines. These zero-click searches result from two things: Perhaps the main reason is Google’s ability to provide quick answers from websites without the need to click on headlines. Most Google searches result in zero clicks. Back in May of 2014, the top searches yielded a CTR of 38.7%. Google reports that organic CTR is decreasing. So how do you write headlines that improve your click-through rates (CTR)? You may have learned that ranking at the top of a search engine results page or SERP isn’t good enough if no one clicks on your headlines. If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing.
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